Marketing strategy & training

A strong strategic foundation is imperative to any successful marketing activity. Whether you’re a small or medium sized business, you need to be clear on your marketing strategy before getting into the tactical side of considering channels and implementing campaigns.

We can help purpose-led small or medium businesses, social enterprises and B Corps with sustainable marketing strategy and planning.

Services

Market research - Understand your customers and potential customers through qualitative and quantitative survey methods
Competitor analysis - Learn what your competitors are doing to position your products and services better
Market segmentation - All customers are not created equal. Get a clear map of your market and highest value segments
Targeting - Choose which journey you’re making into the market through targeting, developing segment portraits and gain a laser-like precision on your customer.
Positioning - Let us help you define what you want to stand for in your target market using the 3C’s framework
Objectives setting & marketing funnels - Set SMART goals for your marketing plan so you know what you need to achieve and how you’re going to achieve it
Marketing plan creation - See your marketing goals, activities and KPIs (key performance indicators) in a clear, structured format
Measuring performance - Understand how to measure success after creating your marketing plan
Sustainable marketing training - Learn the latest strategies and techniques to make your marketing sustainable

How we can work together

First, we’ll have a brief discovery call where we discuss your challenges, I’ll ask some questions and I’ll think about how Soleil Marketing can help you.

Packages

Our 360° approach offers three tiered levels of support for your business - basic, essentials and premium. You can choose which level of support you need and we can get started as soon as we’re ready.