Marketing strategy & training
A strong strategic foundation is imperative to any successful marketing activity. Whether you’re a small or medium sized business, you need to be clear on your marketing strategy before getting into the tactical side of considering channels and implementing campaigns.
We can help purpose-led small or medium businesses, social enterprises and B Corps with sustainable marketing strategy and planning.
Services
Market research - Understand your customers and potential customers through qualitative and quantitative survey methods
Competitor analysis - Learn what your competitors are doing to position your products and services better
Market segmentation - All customers are not created equal. Get a clear map of your market and highest value segments
Targeting - Choose which journey you’re making into the market through targeting, developing segment portraits and gain a laser-like precision on your customer.
Positioning - Let us help you define what you want to stand for in your target market using the 3C’s framework
Objectives setting & marketing funnels - Set SMART goals for your marketing plan so you know what you need to achieve and how you’re going to achieve it
Marketing plan creation - See your marketing goals, activities and KPIs (key performance indicators) in a clear, structured format
Measuring performance - Understand how to measure success after creating your marketing plan
Sustainable marketing training - Learn the latest strategies and techniques to make your marketing sustainable
How we can work together
First, we’ll have a brief discovery call where we discuss your challenges, I’ll ask some questions and I’ll think about how Soleil Marketing can help you.
Packages
Our 360° approach offers three tiered levels of support for your business - basic, essentials and premium. You can choose which level of support you need and we can get started as soon as we’re ready.
Bespoke
Every business is different, so we can work together to define a bespoke set of requirements. Book an intro call and we can get started.
Let’s work together
Tell me how I can help you.
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