Bridging the strategy gap: Eight survival tips for overwhelmed solo marketers
When you’re a solo (and often) junior marketer in an small organisation where you’re working mostly independently, or with an agency or freelancers, it’s a challenging place to be. Not only do you have to manage the day-to-day marketing output for the business, you also have to keep one eye on long-term strategy, aligning […]
What is the true definition of purpose-driven business?
What does ‘purpose-driven’ actually mean? Here I attempt to state its true definition, using credible sources and examples of businesses who are leading the way.
Marketing by purpose: June round-up
Find out what’s new in the worlds of purpose-driven business and marketing. Purpose-driven business news 81% of UK adults have changed their approach to shopping as a result of the pandemic | Social Enterprise UK’s Shop for Change report with eBay shows that 56% of people want to buy from businesses that give back to […]
Clubhouse FOMO: Is it essential for marketing your business?
Clubhouse: Everyone in the marketing social media world is either talking about it, using it or ignoring it.
Seven budget-friendly ways for small businesses to improve marketing in 2021
At an economically challenging time, here are some low cost or free ways you can make smart improvements to your marketing performance.
Understanding the difference between marketing strategy and tactics
There aren’t many ancient military texts that are still being quoted more than 2,500 years later. This excerpt from Sun Tzu’s The Art of War gets shared a lot, but for good reason:
Six ways small businesses can save money on marketing in 2021
After a tumultuous 2020, businesses are starting to plan their marketing budgets for 2021. Here are some tips to squeeze more out of your budget next year.