Bridging the strategy gap: Eight survival tips for overwhelmed solo marketers
When you’re a solo (and often) junior marketer in an small organisation where you’re working mostly independently, or with an agency or freelancers, it’s a challenging place to be. Not only do you have to manage the day-to-day marketing output for the business, you also have to keep one eye on long-term strategy, aligning […]
How purpose-driven brands are using nature and regenerative principles in their marketing
The interconnection between long-term business success and a thriving natural world is critical. Without a stable, biodiverse natural environment, business resilience and longevity is at risk. Brands with a deep knowledge of sustainability understand this. Those purpose-driven ones – especially B Corps – are taking their marketing to the next level by integrating regenerative […]
LinkedIn roundup: March
These are all the thoughts I shared on LinkedIn last month: Do you want to be challenged to think differently about brand and marketing? Want to give me a follow? Go to my profile on LinkedIn. Need help with your marketing? We offer fractional support, consultancy and strategy. Get in touch to find out how we can […]
Is it possible to use generative AI ethically in your B Corp marketing?
Generative AI is now impossible to ignore. Since ChatGPT launched in November 2022 – hasn’t that time flown by? – LinkedIn has become awash with generative AI content, entire advertising campaigns are being generated by AI, and it’s a daily topic of conversation. And no-one seems to have the right answers about how it should […]